Posts Tagged ‘Clorox Corporation’

CLOROX Corporation Pulls Away from Glenn Beck

August 20, 2009

Clorox Corporation (Brita’s parent company), pulls Glenn Beck’s advertisements.

August 20, 2009

This is in response to your recent communication regarding Clorox Company advertising. Thank you for contacting us, we very much appreciate hearing from consumers as The Clorox Company remains committed to quality broadcasting. We pride ourselves in being a responsible advertiser and have established long-standing and strict standards for the selection of television programming. Per our standards, we do not advertise in programs that display exploitive sex or violence; treat ethnic, religious or political groups in a disparaging manner; present facts inaccurately or distort them to blatantly partisan advantage; and treat individuals or groups in a demeaning manner.

Clorox holds true to our advertising standards and we hold true to our nation’s heritage of free expression of political opinions. However, consistent with our standards, we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts. After a comprehensive review of political talks shows across the spectrum, at this time we have made a decision not to advertise on political talk shows.

Today’s television programming environment is extremely challenging for responsible advertisers. However, The Clorox Company will continue to exercise special care in all program and station selection. We do not want to support programming that is in conflict with our programming standards.

Thank you again for taking the time to contact us.

Sincerely, Tracy Wise Consumer Response Representative Consumer Services

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