Posts Tagged ‘BOYCOTT Glenn Beck’s Sponsors’

CLOROX Corporation Pulls Away from Glenn Beck

August 20, 2009

Clorox Corporation (Brita’s parent company), pulls Glenn Beck’s advertisements.

August 20, 2009

This is in response to your recent communication regarding Clorox Company advertising. Thank you for contacting us, we very much appreciate hearing from consumers as The Clorox Company remains committed to quality broadcasting. We pride ourselves in being a responsible advertiser and have established long-standing and strict standards for the selection of television programming. Per our standards, we do not advertise in programs that display exploitive sex or violence; treat ethnic, religious or political groups in a disparaging manner; present facts inaccurately or distort them to blatantly partisan advantage; and treat individuals or groups in a demeaning manner.

Clorox holds true to our advertising standards and we hold true to our nation’s heritage of free expression of political opinions. However, consistent with our standards, we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts. After a comprehensive review of political talks shows across the spectrum, at this time we have made a decision not to advertise on political talk shows.

Today’s television programming environment is extremely challenging for responsible advertisers. However, The Clorox Company will continue to exercise special care in all program and station selection. We do not want to support programming that is in conflict with our programming standards.

Thank you again for taking the time to contact us.

Sincerely, Tracy Wise Consumer Response Representative Consumer Services

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Overwhelming response to BOYCOTT BECK’s ADVERTISERS

July 31, 2009

WOW! I’ve had overwhelming responses from folks who are incensed over some corporate irresponsibility and trying to shuffle off the sponsorship of Glenn Beck’s show.  Some corporate responses have indicated that they “outsource” their advertising to third parties.

Other corporations have attempted to dodge responsibility by saying they advertise on a “variety” of shows to reach all levels of Americans.

Well, here’s my response to Chrysler Corporation.  Feel free to copy/amend/and send it yourself:

Chrysler Group LLC:
Chairman: C. Robert (Bob) Kidder
CEO and Director: Sergio Marchionne
SVP and CFO: Ronald E. Kolka
1000 Chrysler Dr.
Auburn Hills, MI 48326-2766
MI Tel. 248-576-5741
Toll Free 800-992-1997
http://www.chryslerllc.com
Contact form: https://www.chryslergroupllc.com/…

It’s unfortunate that you will not consider removing your advertisements from Mr. Beck’s show.

Many people may not take the time to write you, but I am only one of many concerned citizens who see corporate responsibility as a prime topic in the minds of American consumers these days.  You could continue to advertise in venues that do not promote hatred, over-throwing our government or inciting violence against our highest elected official.

It’s sad you don’t see any connection between being a responsible corporation and endorsing and supporting someone like Glenn Beck.  I am confident the choices of the Americans who detest racist cowardice will show you our position.